Would you like the easy answer?

Do you want the easy answer on how to create great game experiences?

You probably aren’t ready for it – or at least you won’t follow through on what it takes to achieve it. It’s a struggle for me and I’ve been at it for 11 years. Here you go:

Do this:

• Resonate with the player emotionally
• Spark their intrigue with a challenge
• Release them and reward for investment
• Repeat

That’s it. Practice doing this as deeply and as thought provokingly as you can, over and over again, and you’ll eventually achieve a great game. Increase the reach (who) or depth (what) of your craft, brutally, repeatedly, relentlessly. That’s it.